Brief: Create a unique brand campaign for Daily Microfoliant.

Outcome: Max May is one of Australia's most in-demand professional make-up artists. Every base he creates starts the same way, with the skin. The Prep Like a Pro campaign focuses on Dermalogica’s hero product Daily Microfoliant being the first step to a flawless foundation application.

In response to the brief, the creative and art direction was developed to sit within the world of Dermalogica however remain unique to market as the campaign is the first of its kind for the brand. 
Communication between the photography, videography and retouching team resulted in the campaign having a strong visual presence that is identifiable across all platforms. Leading the art direction from conception to completion resulted in the campaign successfully seeing an increase in demand for Daily Microfoliant and furthermore an interest in how the product is integrated within a beauty routine.